#401 How To Conduct Market Research To Identify Your Target Audience

Contractor Growth Network

Welcome to the Contractor Growth Network Podcast, where we empower contractors to transform their business and achieve long-term success. This week, we're diving deep into a critical topic: conducting market research to identify your target audience.

In the construction industry, you've mastered delivering excellent service and quality work. But have you ever wondered who exactly your business should be targeting to get a continuous stream of clients? This episode will introduce you to the basics of market research, how it can uncover your ideal client base, and ways to keep them coming back for more.

Throughout this episode, we'll unravel the mystery of market research, helping you understand its role in deciphering customer habits, buying patterns, industry trends, and the key factors impacting buying decisions. We'll also cover different market research techniques, like surveys and social media analytics, to guide you on the journey to grow your business.

We then delve into the concept of a 'Target Audience.' Who are they? What's their importance? We'll help you understand how to segment and identify your target audience based on demographics, geography, behavior, and psychographics.

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