Rethinking Marketing through Just-in-Time Content Operations

Content Disrupted: Bold Takes on Brand Marketing

How often does your marketing team produce content based on internal opinions or requests? Many of us are guilty of this practice, despite knowing it’s ineffective and wasteful. In this conversation with Axel Kirstetter, VP of Global Product Marketing at Guidewire, we explore methods to enhance your marketing’s precision, effectiveness, and efficiency through just-in-time content operations—an approach that combines audience insights with streamlined execution for timely and relevant content delivery.

Episode Highlights:

• [04:39] The Non-Linear Buyer Journey
• [11:06] Serving Buyer Personas Across the Customer Experience
• [14:01] Just-in-Time Content Creation and Planning
• [24:18] Long-Term Positioning vs. Short-Term Messaging
• [27:39 Marketing Metrics, AI, and Data Quality
  

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