Evolving Audience Engagement in the Digital Age with NPR's Michael Smith

Content Disrupted: Bold Takes on Brand Marketing

In this episode, Michael Smith, Chief Marketing Officer at NPR, offers invaluable insights into the art of audience-centric marketing in the digital age. This seasoned marketing veteran discusses crafting a compelling brand voice, building passionate audiences, and leveraging human insight alongside data for effective marketing. He also emphasizes the importance of understanding consumer behavior and adapting to technological advancements to stay relevant in an ever-changing media landscape.

Episode Highlights:

• [08:35] The Evolution of Media Consumption
  
• [19:40] Tactics for Data Collection
  
• [34:35] Understanding Consumer Behavior
  
• [40:54] Evangelizing the Bigger Picture
  
• [42:08] Brand vs. Performance Marketing
  
• [52:04] AI and Authenticity
  

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