Beyond Tactics: Building Brands Through Purpose And Positioning With Jessica McCarthy Content Disrupted: Bold Takes On Brand Marketing podcast

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Beyond Tactics: Building Brands Through Purpose and Positioning with Jessica McCarthy

8M ago 40:02

المحتوى المقدم من Casey Nobile. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Casey Nobile أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Is your brand chasing tactics or shaping the market? In this episode of Content Disrupted, Jessica McCarthy, veteran marketer and current CMO at Care New England, reveals how refocusing your brand on its core purpose, redefining corporate social responsibility, and embracing AI responsibly can create bigger marketing impact and help brands build relationships with the next generation of consumers and business owners.

Episode Highlights:

[08:08] Changing Perceptions of Brand Building
[15:01] Defining Brand Strategy and Purpose Before Tactics
[19:15] Integrating CSR Authentically
[29:00] Shifting from Multi-Tool to Focused Purpose
[43:23] Using AI for a Purpose-Centric Approach

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