How Brian Dean Sold Two SEO Businesses

Content and Conversation: SEO Tips from Siege Media

We’re joined by Brian Dean, co-founder of Exploding Topics, as he shares his journey of transitioning from SEO education to trend-spotting innovation.

We dive into the creation of Exploding Topics, exploring its origins as a side project, the collaboration with fellow entrepreneurs, and the strategic enhancements that shaped it into a successful SaaS platform.

Brian discusses the importance of addressing customer needs, navigating the acquisition process with SEMrush, and reflects on the evolving landscape of SEO and search in the age of AI. He also candidly shares the psychological adjustments entrepreneurs face post-acquisition and offers insights into maintaining momentum in their careers.

Chapters:

0:00 Intro and Welcome to Brian

1:17 The Origin of Exploding Topics

9:12 Transitioning to SaaS Model

11:13 The Journey to Selling

16:29 Buyer Relationships Matter

18:37 Reflections on SaaS Success

22:36 Finding the Right Co-Founder

27:18 Thoughts on the Future of Search

30:55 Life After Acquisition

Show Links:

• Subscribe today for weekly tips
• Follow Ross on X
• Send Us an Email
• Follow Brian on Linkedin
• Exploding Topics
• The SaaS consultant Brian recommended

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