YISHI FOODS :: ASIAN INSPIRED OATMEAL

ContenderCast with Justin Honaman

When Lin Jiang was a child in China, her mom would make black sesame cereal for her when she got home from school. The smooth, semi-sweet, toasty flavor made it one of her favorite foods. In China, black sesame cereal has been a staple food for hundreds of years because of its flavor and wellness benefits. As an adult, she began working and found herself reaching for unhealthy snacks often throughout the day. She needed something healthy and convenient that she could eat and kept coming back to the black sesame cereal that had been her favorite for so many years. However, products in Chinese supermarkets were high in sugar and calories. She decided to start making her own recipe from scratch for herself and her American friends. She saw this as an opportunity to bring black sesame cereal and the “food as medicine” concept to more people in the world. Lin joins Justin to discuss this new fast-growing brand!