Kate' LeBeau's Podcast Interview with Kade Lee

Consumer Behavior Conversations

I got the privilege to interview Kade Lee, he works for Scheels in the corporate office as a E-commerce Marketing Specialist. For Kade's position, he is in charge of overseeing products that are specific to hunting on the Scheels website. I learned how he works with other vendors to develop successful marketing strategies and the special tools he uses to determine content. We discussed Scheels target market, trends, and if there's different marketing strategies in certain parts of the US. It was nice speaking with Kade and learning more about what he does and his perspective on marketing. I hope you guys enjoy this interview!