Alexis Dennis and Sequoia Uribe Interview with Kalcee Kent

Consumer Behavior Conversations

Today we were fortunate enough to interview Kalcee Kent on the importance consumer behavior within her role. She has a bachelors degree in Communions. In college, she had two internships one with The Green Bay Packers and one with The Green Bay Gamblers (which is a junior hockey team). Currently she is the community relations and fan development manager, as well as the merchandise manager at the Fargo Force. In this interview, we first talked about target market and how it effects the way they run their company as well as the way Kalcee plans promotions. We also discussed psychographics and how important of a role they play when really learning who your target market is and how they react to different things. We also dig into values and how they can impact the company and how you can play a role in impacting the community’s value system through different programs. Lastly, she discusses how important customer satisfaction is when gaining and retailing a customer base. When looking into customer satisfaction she talks about how season ticket holders play a large role in this and how they go the extra mile for them. We then conclude the interview with Kelcee giving advice on the importance of networking and the importance of listening to your consumer when marketing.