#32 - Roofing Business Secrets from a PRO

Construction Tech Talk

In this episode, we sit down with Adrian Oliver of Homegrown Roofing and Contracting. Adrian shares his journey working from the ground up in the roofing industry, embracing work ethic instilled by his father and expanding his family-run business. We discuss the importance of understanding every aspect of the roofing business, from labor to management, and how technology is shaping the future of the industry. Adrian's dedication to quality workmanship, customer relationships, and family values shines through as he talks about refining his business, venturing into high-end residential projects, and preparing for a big year ahead.

--- Home Grown Roofing --- https://www.homegrownroof.com/about-homegrown-roofing-and-contracting/

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00:00 Introduction to Roofing and Work Ethic

00:22 Meet Adrian Oliver: A Colorado Native

01:04 Growing Up in a Roofing Family

01:48 Learning the Roofing Business

02:48 The Value of Hard Work and Family

04:07 Teaching Work Ethic to the Next Generation

06:08 The Importance of Hands-On Learning

08:18 Challenges and Rewards of Running a Roofing Business

17:12 Embracing Technology in Roofing

20:59 Transitioning to a Retail Roofing Model

21:53 Challenges and Strategies in the Mountain Market

24:12 The Appeal of Metal Roofing

27:19 Family and Business Ownership

30:32 Craftsmanship and Customer Relationships

35:06 Scaling and Service Expansion

36:46 Innovative Sales Strategies

39:00 Conclusion and Future Plans