What makes a true Christmas movie?

Consider This from NPR

What makes a movie a Christmas movie?
When the movie Die Hard was released on Blu Ray a few years back, the studio called it "the greatest Christmas story ever told!"
It does take place at an office Christmas party, but is that fact enough to make it a Christmas movie?
What about "Elf," "It's a Wonderful Life" or "Eyes Wide Shut" are those Christmas movies? Yes, right? NPR producer Marc Rivers says, "not so fast."
Just what makes any Christmas movie a true Christmas movie?
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