52. Why People Don’t Get What You Do (And How to Fix It)

Confessions of a Spiritual Entrepreneur: Honest Conversations on Authentic Marketing, Aligned Business Growth and the Inner Work Behind It All

If you’re amazing at what you do but you still feel like people don’t fully understand your business or services, this episode is for you. I know how frustrating it is, I’ve been there myself. You can have glowing reviews and happy clients, but if new people don’t immediately understand your value, your business won’t grow.

Questions answered in this episode:

• Why don’t people immediately understand what I do, even if I’m great at it?
• What is the “Fun House Effect,” and how does it keep me from seeing my own value?
• Will a prettier website, new fonts, or updated branding actually fix the problem?
• How can inconsistency across my platforms break trust with potential clients?
• How did I personally overcome my own positioning struggles in business?
• What’s the first step to creating a brand people feel, not just follow?

PLUS, you're invited to my Free workshop: How to Build a Brand That People Feel, Not Just Follow on September 18 at 10:30 AM PT. In just 30 minutes, you’ll learn how to articulate what you do so you stand out and people immediately get the value. Live attendees get a chance for live feedback on their marketing one-liner.

Save your seat here: https://samanthafackler.myflodesk.com/brandsthatfeel?utm_source=podcast

👉 Samantha shares 3 quick tips weekly in her 1-minute newsletter—straight from the messy, magical middle of entrepreneurship. Get the weekly scoop here.

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• Join the FREE Headquarters community for women entrepreneurs here
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