BIGGEST RISK with Edie Weintraub

Commercial Real Estate Pro Network

J Darrin Gross

I'd like to ask you. Edie Weintraub, what is the BIGGEST RISK?

Edie Weintraub

Yeah,I think for us, you know, we are commercial real estate brokers for real estate agents, and so we are typically paid on commission only. And so if that deal doesn't come to fruition, that lease doesn't get signed, we don't get compensated. And so here, what I have to offer is my my network, my knowledge and my time, and so we are taking a significant risk every day in choosing who are the clients that we opt to work with. Because, you know, we might put a lot of time, energy and effort into deals that might not come to fruition. So it's, it is definitely the roller coaster. It's not a merry go round. And so I know that our field is not necessarily for everyone, but I do think that we're able to mitigate it in regards to balancing out our portfolio with some consulting opportunities where we're educating brands as well as developers on how to go about creating. Spaces that ultimately will attract the right tenants that they want. So we do try to balance that as much as we can, but I think it's important and we share with all of our clients that how we get compensated and why they should opt to work with us, but also realizing that we're investing in our time in them as much as they're investing their time in us.