Gary Survis, Operating Partner at Insight Partners, on Marketing + Branding

Commerce Tomorrow

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In this episode, Dirk Hoerig speaks with Gary Survis, Operating Partner at Insight Partners. Gary has learned that years of experience (whether it be marketing, owning & selling companies, being a CMO, operating partner) equates to various accumulated tools to put in your toolbelt. The learning never stops - nor does the selection of tools - confidence and trust being among them. Gary explains why marketing is a science and an art, why generative AI is going to disrupt and change marketing forever, what a brand really is, the CMO mystery and bonus, offers five marketing strategies leaders need to succeed. About Gary Survis | :40 How does Insight help its portfolio companies with marketing? | 05:01 Why is marketing a science and an art? | 11:31 How generative ai is going to disrupt & change marketing forever | 13:32 "Brand + demand = growth.” Why? | 20:20 What is a brand? How do you build one? | 22:23 How is a brand score created? | 24:00 When do you start branding and ways to build your brand | 26:30 When do you need a CMO and what does a CMO do? | 30:16 Five Marketing Strategies leaders need to succeed

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