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Using Video to Drive Auto Sales and Profitability - Webcast Preview
Manage episode 172016755 series 1367947
المحتوى المقدم من Comcast Spotlight. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Comcast Spotlight أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Car buyers often research their choices online before they even set foot in a dealership....causing dealers to focus on digital lead conversion as the primary metric for marketing success. But recent studies show that the use of electronic media, such as TV and online video, as part of a dealer's upper-funnel marketing strategy can have a big impact on lower-funnel lead conversion results. Watch this brief video to hear how top dealers, dealer groups and agencies are using video to dramatically improve their digital lead conversion--improving local sales effectiveness and franchise value.
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