Finding Success in Niching Down: with Jackie from So Bright Home

Colour Me Happy! - By Brandi Hofer Studios

Jackie from So Bright Home is back on the Colour Me Happy Podcast to dive into the power of niching down and whether it actually works. From personal experience, I’ve started to see real growth after a year of refining my focus, and in this episode, we break down exactly how to implement this strategy. We discuss how to organize your creativity in a way that gives a clear message to your audience, the importance of defining your brand, and how consistency plays a key role in building trust.

Jackie also shares her latest collaboration with Jillian Harris, including a beautiful Valentine’s craft featured on Jillian’s blog. If you’re looking for ways to sharpen your creative business and grow your audience, this episode is packed with valuable insights.

Top 3 Tips on Marketing Yourself with a Clear Vision:

1. Define Your Core Message – Get super clear on who you are and what you offer. Make sure everything from your website to your social media tells a consistent story that resonates with your audience.

2. Create a Signature Look & Feel – Your brand should be instantly recognizable. Stick to a cohesive aesthetic—colors, fonts, and content style—so people know it’s you at a glance.

3. Show Up & Stay Consistent – The secret to growth is showing up regularly. Whether it’s posting consistently, engaging with your community, or launching creative projects, consistency builds trust and keeps your audience coming back.

Check out Jackie’s Valentine’s collaboration with Jillian Harris:

So Bright Home Valentine’s Crafts eBook

Jillian Harris Blog (Live at 8 AM PST)

Tune in for an inspiring conversation on how refining your focus can unlock real growth in your creative business.