PPC Masterclass: 7 Conversion Optimization Tactics

Collective Clicks: Digital Marketing for Real Estate Investors

Get ready to boost your PPC conversion rates. In this episode, PPC experts Brandon Bateman and Garrett Cragen reveal 7 key conversion optimization techniques to maximize your return on investment (ROI) from paid search campaigns. If your PPC campaigns are struggling to convert, or if you’re looking to lower your cost per lead, this episode is packed with practical tips and insights to help you get better results.

✅ What You’ll Learn:

• The most powerful lever to improve cost-per-lead and cost-per-deal
• Essential landing page optimization strategies to boost PPC conversions
• How Hick's Law affects decision-making and why it matters for your landing pages
• Leveraging smart bid strategies and dynamic landing page content for better PPC performance
• A/B testing tactics that really work and how to focus on quality over quantity of leads

Whether you’re running Google Ads for real estate or managing PPC campaigns across industries, these tips are designed to help you convert more and spend less.

Don’t miss out on these conversion-boosting PPC tips that could save you thousands on your marketing budget.

Grab our free PPC toolkit: https://get.batemancollective.com/toolkit/
Have questions or thoughts? Drop them in the comments below!

Timestamps:
00:00 Welcome and Intro
01:05 The Importance of Conversion in PPC
04:15 Understanding Hick’s Law for Better Landing Page Design
08:00 How Multiple Landing Pages Can Boost Conversions
11:40 Optimizing Form Structure to Capture More Leads
16:05 Page Speed – Why It Matters for PPC Conversions
20:45 The Impact of Bid Strategy on Conversion Rates
24:20 A/B Testing: The Key to Knowing What Really Works
28:10 Optimizing for Quality Leads vs. Quantity
30:50 Final Thoughts and PPC Toolkit Free Offer

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