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Why Sending People to Your Homepage Is Killing Conversions
Manage episode 510336717 series 3647474
المحتوى المقدم من Clay Vaughan & Luke Frazier, Clay Vaughan, and Luke Frazier. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Clay Vaughan & Luke Frazier, Clay Vaughan, and Luke Frazier أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
That cappuccino you made at home? Great idea. Sending traffic to your homepage? Not so much. In this episode, Clay and Luke dig into one of the biggest (and most overlooked) mistakes business owners make: treating the homepage like a catch-all. From micro coffee shops to micro-moments in user experience, they break down why your service pages matter more than ever and how AI and search behavior are reshaping where conversions actually happen. It’s time to stop pouring good traffic into a leaky funnel and start brewing up pages that sell.
Tune in to Learn:
- Why today’s buyers expect personalized, problem-specific landing pages
- What the data says about homepage drop-off (and how to fix it)
- How AI and large language models are reshaping search behavior
- What to build instead of a homepage if you want higher conversions
Want to see if your service pages are doing their job? Let’s take a look together: www.GoodAgency.com
Cheers!
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