Training Doesn’t Stop - JR Butler - Coach2Scale - Episode # 037

Coach2Scale: How Modern Leaders Build A Coaching Culture

Today’s guest has had an incredible journey over his career, going from playing college hockey to becoming the CRO of Pillir. JR Butler is the CEO and founder of Shift Group, which helps transition elite athletes and veterans to become dialed in as sales professionals. JR joins Host Matt Benelli for a deep dive into the continuous nature of training and development, why leaders need to really understand what motivates their team members, and the importance of authenticity in leadership.

Takeaways:

• Far from being a one-time event, training and development in sales must be continuous in order to build a culture of ongoing learning and growth to stay competitive.
• Mindset is foundational for training and coaching, linking success directly to an individual's ability to adapt, learn, and be resilient. Leaders are encouraged to cultivate a growth mindset within their teams, focusing on imagination, determination, and self-confidence.
• Good leaders get to know their people deeply – their backgrounds, aspirations, and motivations. This understanding allows for tailored guidance and support that is most conducive to an individual's professional growth and success.
• Embrace authentic leadership. Authenticity in curiosity, empathy, and compassion are critical for effective leadership. Being genuinely interested in and caring for your team members can significantly impact their engagement and performance.
• Remote work can be a double-edged sword for both leaders and employees. While remote work has become more prevalent, early career individuals particularly benefit from in-person experiences and mentoring.
• For early career hires, resiliency, competitiveness, and coachability are key attributes to look for. These qualities often signify a candidate's potential for success and adaptability in sales roles.
• Leaders should embody the behaviors and practices they wish to see in their teams. This includes being present, both physically and in their commitment to the team's development and success.

Quote of the Show:

• “Pressure is a Privilege” - JR Butler

Links:

• LinkedIn: https://www.linkedin.com/in/jrbutler/
• Shift Group Website: https://www.shiftgroup.io/

Shoutouts:

• Jamie Sheperd
• Jim McInerny
• Mark Thurman

Ways to Tune In:

• Spotify: https://open.spotify.com/show/0Yb1wPzUxyrfR0Dx35ym1A
• Apple Podcasts: https://podcasts.apple.com/us/podcast/coach2scale-how-modern-leaders-build-a-coaching-culture/id1699901434
• Amazon Music: https://music.amazon.com/podcasts/fd188af6-7c17-4b2e-a0b2-196ecd6fdf77
• Podchaser: https://www.podchaser.com/podcasts/coach2scale-how-modern-leaders-5419703
• YouTube: https://www.youtube.com/@Coach2Scale

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