Why Chrysler Has Nearly Disappeared

CNBC

The Chrysler name was once one of the most recognizable in the American automotive industry. A bankruptcy and two mergers later, it is just a tiny brand some fear will face extinction. Its lineup has been whittled down to two models of one vehicle – a minivan. But its brand CEO, Christine Feuell, says Chrysler is here to stay and more vehicles are coming soon. Chapters: 00:00 Introduction 01:49 Chapter 1 – A struggling icon 06:25 Chapter 2 – A bold automaker 09:22 Chapter 3 – What could come next Producer: Robert Ferris Editor: Christian Nunley Animation: Jason Reginato, Christina Locopo Post Production Support: Ryan Baker Senior Managing Producer: Tala Hadavi Additional footage: Getty Images, Stellantis » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to earn more money at work? Take CNBC’s new online course How to Negotiate a Higher Salary. Expert instructors will teach you the skills you need to get a bigger paycheck, including how to prepare and build your confidence, what to do and say, and how to craft a counteroffer: https://cnb.cx/4fB26Ru Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Why Chrysler Has Nearly Disappeared