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Creating Experiences for Gen Z with Tina Rubin, CMO at Wave
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Manage episode 304487990 series 2940217
المحتوى المقدم من Tania Yuki. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Tania Yuki أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
"Gen Z doesn't want to be boxed in, they're very multi-dimensional... Marketers often want to put people in a box but that's not how this generation works. They don't identify with just one thing".
Tina Rubin began her career at Mattel before holding important marketing roles at content powerhouses such as Netflix, Amazon and Disney. She shares her experiences as a marketer and what she believes is most critical when connecting with the elusive Generation Z, authentically and on their own terms.
Interview by Tania Yuki, Founder and CEO Shareablee.
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