E264 | Sales-Led vs. Product-Led: The Key Differences Tackling Churn with eWebinar's CEO Melissa Kwan

CHURN FM

Today on the show, we have Melissa Kwan, CEO and Co-Founder of eWebinar.

In this episode, Melissa shares her experience building and scaling eWebinar, a product-led company, and contrasts it with her previous sales-led ventures.

We dive into the key differences between sales-led and product-led growth models, specifically how each approach tackles churn and retention.

Melissa also opens up about the challenges of bootstrapping a SaaS company, the role of automation in scaling, and how focusing on lifestyle has shaped her business decisions.
Mentioned Resources

• eWebinar
• Spacio
• HomeSpotter
• Hotjar
• Stripe
• ChartMogul
• Leah Tharin
• Userpilot
• Emeric Ernoult
• Agorapulse

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

فصول

1. Introduction and Melissa Kwan's Background (00:00:00)

2. Challenges of Building Software for Real Estate Agents (00:04:46)

3. Bootstrapping eWebinar to Success (00:07:14)

4. Sales-Led vs. Product-Led Growth (00:10:11)

5. The Importance of Founder-Led Sales for Early Feedback (00:14:39)

6. Humanizing SaaS Through Brand and Content (00:18:51)

7. Managing Churn: Learning from Customer Feedback (00:26:10)

8. Final Thoughts on Churn and Retention (00:40:47)