E248 | How Anti-Retention Metrics and Next Best Actions Boost Retention with Martin Gonto

CHURN FM

Today on the show we have Martin Gonto, the Co-Founder and GTM advisor of HyperGrowth Partners and interim CMO at Vercel.

In this episode, Gonto shares his experience in identifying and leveraging anti-retention metrics to optimize product strategies.

We then discussed the concept of next best actions and how these strategic steps can significantly enhance user retention.

We wrapped up by exploring practical examples from Gonto's work with various companies, highlighting actionable insights for startup growth.

Mentioned Resources:

• HyperGrowth Partners
• Deepgram
• Ashby
• Retool
• Auth0
• Vercel
• Vue
• Cursor
• GitHub
• CoPilot
• Sirius

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

فصول

1. E248 | How Anti-Retention Metrics and Next Best Actions Boost Retention with Martin Gonto (00:00:00)

2. Introduction and Welcome (00:01:36)

3. Working with Vercel: Engagements and Learnings (00:05:15)

4. Impact of Generative AI on Product Development (00:06:25)

5. Anti-Retention Metrics: Concept and Importance (00:08:02)

6. Real-world Examples and Case Studies (00:10:40)

7. Next Best Actions: Implementation and Benefits (00:13:37)

8. Revisiting and Updating Anti-Retention Metrics Strategies (00:22:16)

9. Final Thoughts (00:34:36)