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Shiny Objects, Big Promises, and the Content Engine You Actually Need
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Why Great Content Strategies Fail Without Buy-In, Budget, and the Right Metrics
Everyone says they want great content. Few are willing to fund it like they mean it.
In this episode of Chocolate Pill, we tackle the messy reality of building a content engine that actually drives growth, and why leadership plays a bigger role than most think.
Your hosts Erin, Chris, and Sandi unpack why shiny objects derail content teams, why “act like a media company” is useless advice if you don’t get a media company budget, and how to sell the value of content across your organization (hint: metrics matter, and so does product marketing).
In this episode:
✅ The thread of content through your entire organization
✅ Why content engines stall without leadership dedication
✅ The 7-11-4 rule and how modern metrics make content’s impact more visible
✅ How top, middle, and bottom-of-funnel content demand different mindsets
✅ The role of product marketing in helping leadership see content value
✅ Why most companies do “test and learn” but lack the patience to build content maturity
Quote of the episode:
"Content is the connective tissue across your entire GTM motion. If leadership isn’t committed, you’ll end up with a bunch of random assets and no engine."
Meet your hosts:
🎤 Sandi Green: Product marketing and GTM expert. Seven M&A deals, three exits, Fortune 100 + startup experience, and trusted advisor to Founders and CMOs.
🎤 Chris: Startup veteran and first-GTM-builder. Deep experience with growth marketing, demand gen, budgeting, and headcount planning.
🎤 Erin: Content strategy queen. Founding Content Strategist at multiple companies, Webby Award Honoree, and master of helping brands tell stronger stories.
Follow us:
👉 Miracle Max Marketing
👉 Connect on LinkedIn: Sandi, Chris, Erin
If this episode made you nod, laugh, or rethink your last campaign, subscribe and leave us a review. We’ll keep the chocolate and the marketing truth bombs coming.
#Marketing #ContentMarketing #StartupMarketing #B2BMarketing #Leadership #GTM #ProductMarketing #ContentStrategy #Podcast
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