E138 Marketing Leverage: Strategies to Elevate Your Child Care Business with Brian and Carol Duprey

Child Care Genius Podcast

Curious about how marketing can transform your child care business? Tune in to this episode of the Child Care Genius Podcast as Brian and Carol discuss the next pillar of leverage in your child care business: effective marketing. Last week, they tackled mindset, and now they're ready to share marketing strategies that every child care owner needs. This episode is part two of an 8-part series covering the essential pillars of leverage for child care business owners.

Listen in as Brian, drawing from his early days in a marketing agency, shares practical, relatable insights on marketing. He emphasizes the power of a strong website, calling it “your signboard to the world.” Discover why having a professional, SEO-optimized website is essential for boosting enrollment and credibility in the digital age.

Brian and Carol also explore Google Ads and social media advertising. They reveal ways to maximize visibility and explain how even a modest budget can reach new families. Carol shares her perspective on the evolution of marketing, from Yellow Pages ads to today’s digital platforms, stressing the importance of a consistent online presence. Learn how targeted ads on Facebook and Instagram can make a difference in reaching the right audience.

Finally, the duo highlights the value of word-of-mouth and referral programs, sharing creative ideas like offering cash bonuses to make referrals memorable and motivating. Whether you’re new to marketing or looking to refresh your strategies, this episode is packed with actionable advice. Tune in, take notes, and see how these marketing insights can empower your center to attract more families and grow like never before!

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Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media content and ads management. If you’d rather do it yourself, we also have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/ Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.

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