116: Everything we've learned about writing content

Charity Digital Podcast

Reports of the death of written content have been greatly exaggerated. Blogs were the second most created form of content in 2022, according to research from HubSpot, while reports from Statista found that How To articles were the most popular content formats.
Whether it’s a blog, website home page, or a press release, writing is essential for communicating with your audiences, for establishing your charity as an informational authority in its field, and for helping your organisation reach as many as people as possible online.
In this podcast, Charity Digital’s content team sit down with our host Lisa Chomette (Head of Partnerships) to discuss the fundamentals of great online writing, what they’ve learned about writing in the charity sector, and some hard and fast rules that can help charities communicate using the written word.