Carl-Gould-#70secondCEO-You Need to Have Premium Pricing

Carl Gould #70secondCEO

You Need to Have Premium Pricing

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.

My suggestion is don't wait. Even if you do your annual increase, raise it again. Raise your prices, whatever you think you can, where you get close to zero attrition. You need to have a premium-priced product or service line, okay? Because that's how your quality will be judged.

Now, you don't have to raise prices on every single line item that you have or every product or service that you offer, but you do want to take at least a select group of products and services and charge more for those products and services. We have an expression internally. We don't say this to clients or prospects, of course, but we call it the obnoxious offer. And we ask the question, are we being obnoxious enough? In other words, are we charging enough being obnoxious in price, but are we also being obnoxious in value? Are we delivering obnoxious value, like no-brainer, game-changing, best-in-class value?

Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.