Carl-Gould-#70secondCEO-There is a Risk in Not Raising Your Price

Carl Gould #70secondCEO

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.

There's a pretty big risk if you don't, by the way, because if you guys think that you're keeping your pricing low and it's somehow helping your clientele, you are not. I'll give you a perfect example. When I first got into coaching, now remember I grew up in construction, I'm not a suit guy, very casual, drive a Jeep, live in a log cabin, and built log cabins for years. That's me, more me, right? So I start doing coaching and training and I hire a speaking coach and they're like, yeah, you're not doing it, wearing the clothes you wear. So they say to me, go to Joseph A. Bank and go buy two of their signature series suits, a thousand bucks each.

I'm like, a thousand bucks?

I don't even want to wear a suit. You want me to spend two grand on suits that I wouldn't even want to wear? They're like, shut up, just go and do it. Cause I'm not, you can't stand in front of an audience dressed like that. You know, you gotta wear a suit. So I go and I buy two suits, complain the entire time. I walk out $2,500 later with cuff links and, you know, cuff links and shirts and everything, belts and socks and all that, $2,500 later, right? Like and follow this podcast so you can learn more.

Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.