Carl-Gould-#70secondCEO-During Down Turns Buyers Refer to Experts

Carl Gould #70secondCEO

During Down Turns, Buyers Refer to Experts

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Pricing is the number one way that you communicate with your clientele.

As soon as you advertise your pricing, you do two things. One is you tell them who you are. I'm the premium version, I'm the mid version, I'm the economy version, and they're all good.

There's buyers for all three, so you don't have to say which one's better than the other. But one thing that either, if you are among the highest price or among the lowest price, people will consider you to be an expert in your field. So Walmart is thought of as an expert and they're the lowest price.

They're like, well, how can they bring you that product for that price? (0:40) It's unbelievable. Well, they're Walmart, they figured it out. They figured out how to get all the inefficiencies out of the supply chain and bring you that product cheaper than anybody.

And then there's the high range where you say, wow, how do they get that much for a watch or a shirt or their service? And they say, wow, that's interesting. They must be an expert. Well, during downturns, we as buyers defer to experts.

Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.