185 - Why Your Inability to Sell is a Sign You're Failing as a Coach

Care-Coach-Lead

It's almost assumed in the fitness world that you are either a great coach or a great salesman.

It's common for coaches to say that they "just want to coach", so they leave the selling and asking for money to the gym owner or someone else in the business.

But our experience has taught us that you can't defer these skills to someone else if you want to be a great coach. Because sales skills are so closely intertwined with coaching, that you will inevitably have to get good at selling in order to be influential and effective as a coach.

So if you are struggling to sell or build your book of business, instead of asking how can I sell better, you should be asking how can I coach better?

By answering this question and developing the skills necessary to improve your coaching in this way, you will inevitably have to become better at selling.

In today's episode, FitTown coaches Melissa Dixon and Austin Bettigrew join Andrew to discuss the necessary skills you need to develop to improve your coaching and sales ability.