How Cannabis Customer Lifetime Value Impacts Return On Ad Spend

Cannabis Marketing Live

Knowing your Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV) is more than just measuring performance—it’s the foundation of building a highly effective programmatic advertising strategy. In this webinar, we’ll show you how leveraging these data points can transform your campaigns into precise, ROI-driving machines. By understanding how much you can afford to spend on acquiring new customers and how much value each customer brings over time, you can allocate your budget more efficiently and focus on high-impact programmatic strategies.

Joining us is media pro, Jenny Shi, VP of Media Strategy & Operations, who will show us how integrating CAC and LTV data into your programmatic strategy enables more targeted audience segmentation, improved bidding strategies, and better pacing across channels like display ads, CTV, and native ads. These insights will allow you to identify and double down on your highest-value customer segments while balancing acquisition with retention, ensuring that your campaigns maximize impact without wasted spend.

This session will walk through actionable steps for measuring and optimizing these key metrics, as well as using performance indicators like CPA, ROAS, and CTR to fine-tune campaigns. With a data-driven approach, you’ll learn how to scale your programmatic advertising with precision, boosting overall campaign effectiveness and long-term profitability.

During our 60-minute webinar, we'll discover:

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• Learn how CAC and LTV data can boost your programmatic campaign success
• How to maximize your ad spend by zeroing in on high-value audiences.
• When and how to track data and balance acquisition and retention tactics

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This is a webinar you don’t want to miss! Register today and learn how to drive growth and profitability with your programmatic campaigns.
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