CR 19 - Pt. 1 How to Find The Key Elements of Your Visual Brand

Camera Ready with Val Brown

Your visual brand identity (combined with your verbal identity and the value you deliver) evokes a certain feeling, memories and emotions when people experience your brand.

It’s the visual story you tell to communicate your overall message, values, and brand promise through the images, colors, fonts, filters, and videos you consistently use.

Being aware of how your visuals affect your brand is the starting point.

What do you want your visuals to say about you?

Learn how these 3 questions will give you the foundation to figure our your visual brand elements:

• Who is your target audience?
• What sets you apart from your competitors?
• How would a friend describe how you make them feel?

Learn more about how these questions will help you narrow in on your visual brand elements from fonts to photos and video to the filters, logos and colors you choose.

Reference:

Mike Kim's blog: http://mikekim.com/build-brand-identity

https://www.instagram.com/amyporterfield/

https://www.instagram.com/jasminestar/

Resource:

Visual Brand Planner pdf download

Work with Val