Making Memories Through Merchandise - Brooklyn McLain: Episode 116
Manage episode 432008136 series 2565125
This week we talk with Brooklyn McLain, the co-founder and COO of the first Black-owned Broadway merchandise company, “merch.” We chat about the musical that made him a self-described “theatre enthusiast,” why merchandising is so important to a show’s branding, and what it was like introducing the first durag to Broadway.
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