B2B CEOs: How to Use AI to Accentuate Your Competitive Advantage

C-Suite Sales & Marketing Perspectives

💡 Steven Hyde, Chief Executive Officer at Push, delves into the transformative impact of AI on performance marketing, drawing from his extensive experience with major brands. He highlights the significant role AI plays in redefining business strategies, juxtaposing past digital transformations with current and future AI advancements.💡

"Build a roadmap for how you will implement and approach AI in your marketing organization. Try to gain some clarity and measure where you are now and where you could be." - Steven Hyde

Steven Hyde offers valuable insights into the transformative impact of AI technology across various industries, particularly marketing. He highlights the rapid changes similar to past shifts in digital and social media. He also encourages businesses to adopt AI, especially in content generation and customer insights, to stay competitive. The discussion also addresses the challenges C-suite executives encounter when integrating AI into their strategies, emphasizing the need for proactive leadership.

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Follow host Steve MacDonald on LinkedIn