Fatima Zaidi: Building Branded Podcasts and Getting Featured in Apple Podcasts

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Fatima Zaidi, founder of Quill Podcasting, shares why brands are creating podcasts to connect with customers, the power of building a personal brand as a podcast, and a little known strategy for getting your podcast listed in Apple's New & Noteworthy section.
Fill out the Apple Podcasts Promotion Request form for a chance to be featured in New & Noteworthy.
Check out Quill Podcasting and follow Fatima on Twitter.
If you are part of a company looking to create a branded podcast, check out the Listen In Conference coming in 2022.

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1. Introducing Fatima Zaidi (00:00:00)

2. How did you get into podcasting? (00:01:45)

3. Podcasting is here to stay (00:04:28)

4. Quill Podcasting (00:05:31)

5. Why should brands start a podcast? (00:07:06)

6. First, best, or different (00:24:10)

7. Building brand affinity (00:27:53)

8. Growing a podcast (00:35:26)

9. Apple's New & Noteworthy (00:42:57)

10. Do social media ads work? (00:44:30)

11. Building a personal brand (00:49:35)

12. Listen In Conference (00:57:40)