Arielle Nissenblatt: Mastering the Art of Podcast Marketing

Buzzsprout Conversations

Send us a Text Message.

0:00 Introduction
0:25 How Arielle got started in podcasts
0:50 Founding Earbuds
1:54 Why is marketing important for podcasters?
3:32 Identifying your podcast's audience
- What We Talk About When We Talk About Podcasts by Tom Webster: https://soundsprofitable.com/guide-and-article/what-we-talk-about-when-we-talk-about-podcasts/
5:45 What makes a show recommendable?
7:30 How do you hook new listeners?
- Jordan Harbinger Starter Packs: https://www.jordanharbinger.com/starterpacks/
10:01 How to grow your podcast
13:18 Getting featured in podcasting apps
- Counter Programming: https://shiraandarielle.buzzsprout.com/
- Get featured on Apple Podcasts: https://www.buzzsprout.com/blog/how-to-get-your-podcast-featured-in-itunes-new-and-noteworthy
- Get featured on Spotify: https://airtable.com/shrd0oasoTLijGglG
18:14 Benefits of having a podcast trailer
- Trailer Park: The Podcast Trailer Podcast https://pod.link/1663965044
20:41 How to make a great podcast trailer
- Buzzsprout Ads: https://www.buzzsprout.com/ads
22:16 Podcast Ratings & Reviews
24:59 Why Arielle loves Podcast Newsletters
27:32 Platform Risk
- Enshitification of the Web: https://pluralistic.net/2023/01/21/potemkin-ai/#hey-guys
30:13 Promoting a podcast with social media
36:00 "I have a closing remark"
- Adopt a Listener: https://tinkmedia.co/adopt

Subscribe to Buzzsprout Conversations on Apple Podcasts or your favorite podcast app.
Do you know somebody we should interview on Buzzzsprout Conversations? Reach out on Twitter.

فصول

1. Podcast Marketing and Audience Growth (00:00:06)

2. Get Featured in Podcasting Apps (00:11:58)

3. Tips for Creating Successful Podcast Trailers (00:19:36)

4. Utilizing Newsletters for Podcast Communication (00:24:24)

5. Podcast Growth and Social Media Presence (00:30:39)

6. Encouraging Podcast Listening and Growing Listenership (00:36:11)