AthletiFreak: Mo Wadhwani Risks it All (S1:E6)

Business Unchained

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About Mo Wadhwani

After relocating his family ten times in 14 years, Mo finally settled in New Jersey. A move to Austin, Texas, sparked his Iron Man journey, transforming him from an untrained beginner to an athletic sensation and the founder of an apparel brand. Married to his life and business partner, they have two incredible kids who are integral to their brand's lifestyle movement. Mo's story is a testament to determination and pursuing dreams.
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Episode Highlights:

Join us on "Business Unchained" as we chat with Mo Wadhwani, co-founder of AthletiFreak. Discover how Mo and his wife, Noor, turned their home-based business into a successful athletic apparel brand with multiple locations. Learn about their challenges, commitment to quality, and innovative approach to customer engagement through pop-ups and brick-and-mortar stores. Don't miss this inspiring episode!

[11:34] “The woman is a creative genius. She has a background in fashion design. Now that is her expertise because we were relocating, because of my corporate career so frequently, she never had the opportunity to practice her profession.” - Mo

During our conversation, we touch on the challenges and pivots faced in growing a business, such as moving from e-commerce to pop-up shops and eventually to brick-and-mortar stores. Mo shares his personal story of moving frequently for corporate jobs, embracing local cultures, and the importance of family and core values.

[20:28] “What we learned is wherever you go, every city has its own personality and we enjoy traveling. Now, a lot of people move in there like, oh, it's not home., For us It was let's learn, let's embrace this culture.” - Mo

The conversation explores the spiritual and physical aspects of business ownership, emphasizing stillness, clarity, passion, and hard work. Mo highlights the benefits of working with loved ones and shares insights on starting and scaling a lifestyle brand.

[22:14] “The day you say it's working, you're in trouble. I never want to be complacent. I never want to pause and say, we made it.”- Mo

[33:00] “It's very easy to say you failed. But to have an environment where it's okay to fail, as long as you learn from your mistakes and then move forward, that's how you build.” - Mo

In this episode:

• (2:24) – Introduction to Mo Wadhwani
• (3:08) – The beginnings of Athletifreak
• (5:55) – How the idea for Athletifreak was born
• (9:27) – Mo shares his experience of learning to swim
• (19:45) – Moving to corporate roles
• (25:20) – The need to pivot business strategies
• (36:47) – Balancing work and personal life
• (38:44) – Mo’s daily routine and personal training
• (39:42) – Recalibration through training