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Customer-Centric Marketing and Revenue Management: Looking at Growth Beyond ARR
Manage episode 508238805 series 3474378
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This story was originally published on HackerNoon at: https://hackernoon.com/customer-centric-marketing-and-revenue-management-looking-at-growth-beyond-arr.
ARR is not enough to measure SaaS growth.
Check more stories related to business at: https://hackernoon.com/c/business. You can also check exclusive content about #marketing, #branding, #digital-marketing, #business-growth, #growth, #startup-valuation, #product-management, #startups, and more.
This story was written by: @pankajvnt. Learn more about this writer by checking @pankajvnt's about page, and for more stories, please visit hackernoon.com.
ARR is not enough to measure SaaS growth. True success comes from customer-centric marketing, social proof, branding, and valuation, giving a complete view of long-term business health.
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