Contagious Company Culture: How Trisha Daho Turns Teams Into Growth Engines | Ep. 167

Business Superfans®: The Service Providers Edge

Episode 167 Frederick Dudek (Freddy D)

Contagious company culture can be your greatest catalyst for growth—or the silent force slowing your business to a crawl. In this high-energy episode, Trisha Daho reveals how intentional leadership, clear values, and honest communication can transform any team into a high-performing growth engine.

After a powerhouse career spanning economics, law, and Big Four leadership, Trisha shifted her focus to culture building, leadership development, and DEI consulting—helping service-based firms repair toxic environments, strengthen trust, and build internal superfans who accelerate results from the inside out.

Freddy and Trisha break down how leadership behavior shapes performance, why people are the product in service businesses, and how performance management, tough feedback, and HR data expose what’s really happening inside your culture. If you’re ready to create a workplace that energizes your team and drives momentum like a championship-caliber organization, this episode is your blueprint.

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Key Takeaways

• Contagious company culture is your real product
• In service-based businesses, clients feel your company culture in every interaction—great or terrible. A toxic team can’t be hidden; it always shows up in client service.
• People didn’t sign up to be leaders—train them anyway
• Many lawyers, accountants, and technical pros came to master their craft, not people leadership. You must coach them to lead humans, not just projects and spreadsheets.
• Performance management is a truth-telling game
• Sugarcoating creates confusion, resentment, and legal risk. A contagious culture of honesty thrives on clear, consistent feedback delivered with respect.
• Leadership self-awareness is the ultimate competitive edge
• The team watches everything—tone, timing, body language, even your hallway expressions. Impact > intention when building a contagious culture.
• Fix culture with data, not vibes
• Culture surveys, HR metrics, and focus groups reveal who gets hired, promoted, or pushed out—exposing exactly where workplace culture is thriving or breaking down.
• Ask the questions you don’t want the answers to
• Championship leaders invite hard truth and adjust quickly. Defensiveness and denial keep your company stuck in a losing season.
• Internal superfans come before external superfans
• When employees rave about your company in their personal circles, you attract better talent, better partners, and better clients — the ripple effect of a truly contagious culture.
• The little things become the big loyalty wins
• Showing up during personal crises, celebrating small wins, or publicly giving credit—these “small plays” build lifelong loyalty and a culture people feel proud to belong to.

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Guest Bio

Trisha Daho is the founder of Empowered LC, a consultancy specializing in culture building, leadership development, and DEI strategy for service-based organizations across the U.S. and Europe. A former Big Four partner with deep expertise in economics, finance, and tax law, Trisha now helps companies transform toxic or accidental cultures into intentional, high-performing environments where people thrive, grow, and stay.

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Freddy D’s Take

This episode is a masterclass in contagious company culture as a competitive sport. Trisha’s journey from Big Four partner to culture strategist revealed a powerful truth: the real game was never tax law—it was people, and how leaders shape the environment they play in.

Picture your business like a pro team: employees on the field, clients in the stands, and every interaction adding points to the culture scoreboard. Trisha breaks down how roles like “director of first impressions,” honest performance management, and values-driven behavior turn scattered individuals into a synchronized championship crew, rowing with shared purpose.

She also unpacks how culture crises get reversed with survey data, HR analytics, and leaders brave enough to face uncomfortable truth. This is the same transformation Freddy drives with his SUPERFANS Framework™ inside Prosperity Pathway coaching—turning your entire ecosystem of employees, partners, suppliers, and clients into raving superfans who generate momentum without you calling every play.

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One Action

The Action:

Run an anonymous culture survey and share both the results and your first three action steps with your team.

Who:

Business owners, CEOs, and senior leaders of service-based companies.

Why:

Because you can’t fix what you won’t face. This simple move turns rumors into data, breaks the silence, and signals that you’re serious about improving company culture—not just giving speeches about it.

How:

• Use a simple, anonymous online survey tool (10–15 questions max).
• Ask about trust in leadership, feedback, communication, and alignment with values.
• Share summarized results with the whole team—no spin.
• Identify 3 priority changes and assign owners with deadlines.
• Schedule a 60-day follow-up to review progress and update the team.

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Guest Contact

Connect with Trisha Daho:

• Email: [email protected]
• LinkedIn: Search “Trisha Daho” on LinkedIn to connect and follow her work on culture, leadership, and DEI.

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Resources & Tools

• Empowered LC (Trisha’s consultancy) – Culture building, leadership development, and DEI advisory for service-based firms in the U.S. and Europe.
• Culture Surveys & HR Data Review – Use structured surveys plus hiring, promotion, and turnover metrics to diagnose workplace culture in a factual, non-emotional way.
• Entrepreneur Prosperity Hub™ — Build brand advocates across your ecosystem join the EP Hub: https://skoo.com/eprosperityhub
• Service Provider Prosperity Playbook — Escape margin squeeze, system chaos, stakeholder retention, and lack of time/freedom. Get the FREE playbook: https://linkly.link/2RIeI
• Prosperity Pathway™ Discovery Call – Strategy session to turn your business ecosystem into superfans and cashflow: ProsperityPathway.chat

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Companies mentioned in this episode:

• Big Four
• Empowered
• Ninja Prospecting

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