Creating And Leveraging Your Brand Roadmap With Giselle Achecar

Business Smarts

You are your brand. You just need to know how to tell the world who you are. This is where the brand roadmap comes into place. You need to set brand goals, define your brand, know your ideal client, and write your brand story. If you can do all those things, you'll build brand trust and loyalty. And once you have that, your brand is ready to grow.

This week, Cindy Brown talks with brand builder, coach, and storyteller Giselle Achecar about the Brand Roadmap. Discover the four-pillar system designed to give you the clarity, confidence, and skills to define your brand. Craft a brand story and create content for your marketing materials. You know your business better than anyone. Leverage that knowledge to build your brand.

01 — Set Your Brand Goals

Determine your brand goals and develop the insights and growth mindset needed to achieve them. Know where you are today and where you want to be in 12 months, then set milestones to manifest that vision.

02 — Define Your Brand

The road to defining your brand begins with knowing your brand purpose, your mission/vision/values, the problem you solve, and the benefits you provide your ideal client. Only then can you differentiate yourself in the marketplace.

03 — Know Your Ideal Client

Understand your ideal client by determining who they are, how they behave, and what they value. Ideal clients become brand advocates when their experience with your brand makes them believe they are part of something bigger than themselves.

04 — Write Your Brand Story

A great brand story emotionally engages your ideal clients and stakeholders, creating an experience that builds trust and brand loyalty. It’s the foundation for all your marketing content. That foundation begins by crafting a story with a beginning, middle, and end; a hero on a journey; and you as the mentor and guide that leads the hero to their success.

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