Practice Payments Strategy, Not 'Payments Buffet' with Melissa Pottenger
Manage episode 435213673 series 3555904
When your customers get to your checkout, you need to make sure they have the payment methods they want available to them - but is there such thing as too many? Dive into the concept of the ‘payments buffet’ with Reach’s VP, Payment Ops, Melissa Pottenger. She’ll give you the low-down on payments strategy, and how to make use of options like digital wallets and other up-and-coming payment methods to ensure you’re not overwhelming your customers at checkout.
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