The (Surprising) Essential Skill for Architecture Firm Freedom

Business of Architecture Podcast

Running an architecture firm can feel like being stuck—overwhelmed, overworked, and unsure how to get free. In this episode, Geoff Hoover, principal at Business of Architecture, shares what’s really holding firms back. Geoff’s path from engineering to sales and lifeguarding has given him a unique ability to spot the hidden issues firm owners often miss.

You’ll hear powerful stories that reveal why great design isn’t enough to build a successful business. Geoff shares the mindset shifts and leadership patterns that separate the firms that thrive from the ones that merely survive. This episode is packed with insights that could unlock a whole new way of working without giving up your weekends.

What you’ll discover:

• What a lifeguard can teach you about running a business
• Why “delegation” isn’t as easy as you think
• The silent trap many successful firm owners fall into
• A single sentence that could change your firm for the next 10 years

► Transcription: https://otter.ai/u/84J4DHRLa20Gw8sgCjKCPkVPmQI?utm_source=copy_url

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For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:

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Carpe Diem!