How to Leverage Promotions with Swire Ho || Ep 354

Business Growth On Purpose

Are you a little tired of promotions turning up with disappointing results? To be successful, promotions need to be creative and disruptive to be fully leveraged. Today's guest is an expert that can help you turn things around.

Today's guest is Swire Ho of Garuda Promo and Branding Solutions. Swire is an expert in the area of promotional products. In today's episode, we discuss how to strategically fit promotional products into your marketing mix and how to leverage some really creative ideas to stretch your budget and deepen your impact through promotional products.

Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, in 2003 in Los Angeles.

Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, that he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.

After listening to today's episode, visit Swire's website to check out his free inspirational guide for corporate kits and gift boxes and his podcast, The Small Business Show.