3. Engaging At Every Touch Point

Business Before Fashion

Welcome to another solo episode of 'Business Before Fashion,' where your host, Sam McGregor, takes you on a deep dive into the world of customer journey mapping. If you're curious about what sets apart the best email strategists and how they harness this powerful tool to elevate brands, you're in the right place!
In this episode, Sam shares her passion for customer journey mapping, a skill honed during her time at Canopy Labs. Prepare to be enlightened about why many brands, big and small, often overlook this critical strategy. Sam brings to light the transformative power of visually mapping out a customer's interaction with a brand, from awareness to advocacy, and how it can lead to insightful conversations and groundbreaking strategies.
Here's a sneak peek at what this episode covers:

• The essence of customer journey mapping and its pivotal role in understanding customer-brand interactions.
• A breakdown of the key touchpoints in a customer journey: awareness, consideration, conversion, post-purchase, retention, advocacy, loyalty, and re-engagement.
• How to utilize email, SMS, and digital ads as effective interventions at different stages of the customer journey.
• Pro tips for optimizing your customer journey map, including how to use exit-intent pop-ups effectively.
• Insights into behavioural intervention strategies, like cross-selling, upselling, and re-engagement campaigns, to enhance the customer experience.

Sam walks you through each stage of the customer journey, offering actionable advice and strategies that you can implement in your brand's marketing efforts. Whether you're a startup or an established brand, understanding and optimizing your customer journey is crucial in creating lasting loyalty and outshining competition.
So, if you're ready to dive into the fascinating world of customer journey mapping and transform how you connect with your audience, this episode is a must-listen. Don't forget to subscribe, like, and share your thoughts on this episode, and stay tuned for more insightful discussions on 'Business Before Fashion.'
Remember, it's not just about selling a product; it's about crafting a story with your customer at its heart. Tune in, and let's map out the path to success together!

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Business Before Fashion is produced by Story Studio Network. www.storystudionetwork.com/