Joe Foster the founder of Reebok. The Shoemaker story.
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An engaging and fascinating conversation with the founder of one of the worlds most iconic sporting brands, Reebok.
From NBA stars such as Shaquille O'Neal and Dee Brown to the on trend CrossFit sensation, Reeboks have become one of the worlds most recognisable shoe brands.
Joe was the founder of the brand back when it was based in England and this is an insight in to his story.
This episode covers business, history, marketing and the making of an iconic brand.
A largely unedited conversation around the new book, Shoemaker with Joe Foster.
Podcast guest is Joe Foster.
Find out more and other episodes at www.BUMPINGINTO.com.au
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