The Distinction Between Editorial Styling and Decorating for Real Clients

Building With BuildHer

Joining us on the podcast this week is Karin Bochnik of KB-ID, specialising in Interior Direction. She explains how Interior Direction differs from styling and how she helps developers, homeowners, and architects create visually appealing spaces that target specific buyers and showcase their work in its best light - typically a dreamy setting!

She touches on how this role has shifted over the years - no longer forming part of the "final touch" of a project but more so being a strategic approach at the beginning, to help shape a space to specifically meet the lifestyle of the resident.

Karin also shares the importance of having a clear vision and really diving deep to understand the psychology of the resident and their lifestyle needs.

You can learn more about Karin and her projects by visiting her website:
https://karinbochnik.com

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