#23: The Power of a Compelling Story with John Knicely

Building the Biz

John Knicely is a husband, father, and business owner. After a career as a news anchor in Charlotte, Dallas, St. Louis, and Seattle, John founded Story on Purpose in 2019 with the inspiration and guidance of Microsoft's chief storyteller, Procter & Gamble's chief storyteller, and several entrepreneurial mentors.

High-growth companies navigating transitions such as M&A or generational leadership changes often struggle to effectively communicate their value both externally and internally. John and his team clarify and align that unique value using authentic storytelling to drive culture and generate business.

Here, John shares how experiences throughout his personal and professional life led him down a path of becoming a master storyteller. John discusses the challenges he faced when starting his business in early 2020 and how connecting with the right people gave him the motivation to grow. John also shares why storytelling is a game-changing strategy for business owners, how he bounced back from a major deal that fell through, and his advice for new entrepreneurs.

Shane Bauman is a Registered Representative and Financial Advisor of Park Avenue Securities LLC (PAS). Securities products and advisory services offered through PAS, member FINRA, SIPC. Financial Representative of The Guardian Life Insurance Company of America® (Guardian), New York, NY. PAS is a wholly owned subsidiary of Guardian. RISE is not an affiliate or subsidiary of PAS or Guardian. This podcast is for informational purposes only. Guest speakers and their firms are not affiliated with or endorsed by PAS, Guardian, or RISE and opinions stated are their own. Guardian, its subsidiaries, agents and employees do not provide tax, legal, or accounting advice. Consult your tax, legal, or accounting professional regarding your individual situation. 7425130.1 Exp. 12/26

What’s Inside:

• How John’s personal and professional life inspired him to master storytelling
• How John bounced back from a major deal that fell through
• John’s advice for new business owners
  

Mentioned in this episode:
John Knicely on LinkedIn
Story On Purpose Website