Best of Building Fortunes Radio featuring Peter Mingils interview with Joe Bradley and Step Change Innovations with Stephen Lukaski
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Peter Mingils owns Building Fortunes Radio Network and interviews amazing people about what they do to make the world a better place with Step Change Innovations owner Joe Bradley and KISC My Health Radio host Stephen Lukawski.
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On this interview, Peter Mingils shares an interview with Step Change Innovations owner Joe Bradley and KISC My Health Radio host Stephen Lukawski.
Joe Bradley and Step Change Innovations are great for any company looking for moving their science-based ingredients to any market worldwide. Catalyzing Wellness Breakthroughs Joe Bradley is a dynamic entrepreneur and innovator at the forefront of the health and wellness industry, founding Step Change Innovations to revolutionize how science-driven products reach consumers. With extensive expertise in consumer packaged goods (CPG), formulation science, and global supply chains, Bradley identified critical pain points: sluggish innovation cycles, regulatory hurdles, and misaligned market strategies that stifle growth. His hands-on approach—rooted in "doing" rather than theorizing—has propelled dozens of launches, turning nascent ideas into multimillion-dollar brands. Bradley's career spans roles at leading firms like NBTY and Nature's Bounty, where he honed skills in R&D, commercialization, and trend forecasting, before launching his venture to empower under-resourced innovators.Accessible via https://stepchangego.com, Step Change Innovations operates as a full-service "innovation accelerator," specializing in bridging the gap from lab to shelf for supplements, functional foods, beverages, and beyond. The company's core value proposition: compressing 12-18 month timelines to 3-6 months through agile prototyping, consumer testing, and go-to-market execution. Serving ingredient suppliers, emerging brands, and major retailers, they deliver turnkey solutions—including custom formulations, packaging design, and compliance navigation—while emphasizing clean-label, clinically substantiated claims.Key services include:
- Rapid Prototyping: Proof-of-concept samples in weeks, using proprietary ingredient libraries.
- Market Validation: Sensory panels and focus groups to refine products pre-launch.
- Scaling Support: Sourcing, manufacturing partnerships, and e-commerce integration.
Bradley fosters a collaborative ecosystem, connecting clients with experts in nootropics, adaptogens, and gut health. Success stories highlight private-label triumphs for chains like Whole Foods and GNC, yielding 20-30% margin boosts. Under his vision, Step Change isn't just accelerating products—it's igniting sustainable wellness revolutions, proving that strategic speed and science can outpace competition in a $4.5 trillion industry.
Joe Bradley and Step Change Innovations are sponsors of the KISC My Health Radio show hosted with Peter Mingils and Stephen Lukawski
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