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المحتوى المقدم من MMA Global / LightningPod. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة MMA Global / LightningPod أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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Mike Raffensperger, Chief Commercial Officer of FanDuel: Second Screen Success

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المحتوى المقدم من MMA Global / LightningPod. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة MMA Global / LightningPod أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Full transcript

There are some necessary dividing lines in FanDuel CCO Mike Raffensperger's line of work. The most obvious one is that online sports gambling is legal in 19 states, but not others. The company also refuses to do name & likeness deals with college athletes because many of them aren't old enough to gamble, Mike explains. But he outright rejects the idea — widely accepted in some marketing circles — that there needs to be such a bright line between brand and performance marketing.

"What human being experiences a brand or marketing that way?" he says. "'Ah, I see their new television campaign is out, building their brand attribute... I've formed a more intimate relationship with this company.' A little bit later, I'm on Twitter: 'Oh, they've got a special offer that is 20% off this week! I should click on this and activate.' Nobody does that! That's not the way anybody actually has a consumer journey."

Today on Building Better CMOs, Mike talks with MMA Global CEO Greg Stuart about why CMOs are becoming more like strategic leaders, how FanDuel became "one of the most successful second-screen experiences in the world," and the challenges he is tackling beyond just legalization. Plus: Why FanDuel is able to says it airs more live sports than any other company in America.

Follow or subscribe to Building Better CMOs

Rate & review the podcast

Links:

This episode was produced and edited by Eric Johnson from LightningPod.fm.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

34 حلقات

Artwork
iconمشاركة
 
Manage episode 373795763 series 3478229
المحتوى المقدم من MMA Global / LightningPod. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة MMA Global / LightningPod أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Full transcript

There are some necessary dividing lines in FanDuel CCO Mike Raffensperger's line of work. The most obvious one is that online sports gambling is legal in 19 states, but not others. The company also refuses to do name & likeness deals with college athletes because many of them aren't old enough to gamble, Mike explains. But he outright rejects the idea — widely accepted in some marketing circles — that there needs to be such a bright line between brand and performance marketing.

"What human being experiences a brand or marketing that way?" he says. "'Ah, I see their new television campaign is out, building their brand attribute... I've formed a more intimate relationship with this company.' A little bit later, I'm on Twitter: 'Oh, they've got a special offer that is 20% off this week! I should click on this and activate.' Nobody does that! That's not the way anybody actually has a consumer journey."

Today on Building Better CMOs, Mike talks with MMA Global CEO Greg Stuart about why CMOs are becoming more like strategic leaders, how FanDuel became "one of the most successful second-screen experiences in the world," and the challenges he is tackling beyond just legalization. Plus: Why FanDuel is able to says it airs more live sports than any other company in America.

Follow or subscribe to Building Better CMOs

Rate & review the podcast

Links:

This episode was produced and edited by Eric Johnson from LightningPod.fm.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

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