))
Linda Lee, CMO of Meals and Beverages at Campbell's: Scientific Method
Manage episode 364883537 series 3478229
المحتوى المقدم من MMA Global / LightningPod. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة MMA Global / LightningPod أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Since 2019, Linda Lee been the CMO of Meals and Beverages at Campbell Soup Company, and she also chairs MMA's North America board of directors. Her pre-Campbell's resume includes stints at Procter & Gamble, General Mills, and Mondelēz International. But before all that, she was a scientist, earning a BS in chemical engineering.
On this episode of Building Better CMOs, Lee convinces MMA Global CEO Greg Stuart that marketers should apply a kind of scientific method to their work; she also talks about the challenges of bringing original thinking to iconic brands, and why the conventional wisdom about career advancement may be wrong.
Follow or subscribe to Building Better CMOs
Leave a 5-star rating on Apple Podcasts
Links:
- Linda's LinkedIn
- Greg's LinkedIn
- Greg's Twitter
- 1960s Spaghettios ad
- Good Thins ad
- A sponsored TikTok for "sides season"
This episode was produced and edited by Eric Johnson from LightningPod.fm.
Learn more about your ad choices. Visit megaphone.fm/adchoices
28 حلقات
مشاركة
