Ep 16: In conversation with Nick Borelli, Marketing Director at Zenus

Building Awesome Events (An Event Marketing Podcast)

In the 16th episode "Building Awesome Events," host Ankush Gupta is joined by Nick Borelli, the Marketing Director at Zenus. Together, they explore the transformative impact of ethical AI on the event industry, discussing its application in facial analysis for improving attendee experiences while preserving privacy.
Listen to the episode which talks about the following:
1. Pandemic's Impact and Shift to Virtual Events: Nick reflects on the significant changes brought by the pandemic, especially the shift towards virtual platforms.
2. Role of AI in Event Management: Nick explains the concept of ethical AI and its application in facial analysis to gather anonymous attendee reactions and behaviors without infringing on personal privacy.
3. Networking and Human Connections: Both Ankush and Nick lament the limitations of virtual events in replicating the spontaneity and depth of in-person interactions. They discuss how AI can enhance, but not replace, the personal connections formed during physical events.
4. Marketing Strategies and AI's Influence: Nick discusses the enduring effectiveness of email in event marketing and the potential of AI to enhance targeting through better segmentation and personalization. He stresses the importance of genuine storytelling and leveraging personal recommendations over traditional advertising.
Join the conversation and deep dive into how ethical AI and advanced facial analysis are revolutionizing the way we understand and engage audiences at events.
#EventProfs #Zenus #FutureLeaders #AI #FacialAnalysis #Networking #B2BEvents

فصول

1. Ep 16: In conversation with Nick Borelli, Marketing Director at Zenus (00:00:00)

2. Introduction (00:00:14)

3. Nick's career highlights and pandemic impact (00:00:29)

4. Insights into the shift to virtual events and the development of 3D platforms (00:01:08)

5. Effective channels for event registrations and how AI enhances these efforts (00:05:30)

6. Ethical AI in Events (00:10:05)

7. Facial analysis and sentiment recognition (00:12:51)

8. The importance of data in events post-pandemic (00:16:43)

9. The importance of creativity and human connections in events (00:18:55)